Air Max Day has taken on new proportions, turned a month! During March 2017 Nike occupied the main sneaker stores in São Paulo (Maze Augusta, Guadalupe Store, Kings Rock Gallery, ArtWalk Shopping Morumbi) with the distribution of gifts (patches, posters, T-shirts, pins, stickers). art to see and participate in, and musical attractions like Rashid, Nego E, Soares, Zegon, Febem, Rodney Silva, Marginal Men, Versus Boys, Expensive $ Hit, and Mooc among others. In the queue, massages, pizzas, breakfast and - #piranomeuair - in the Guadalupe Store, for the launch of the Air Max 1 Atmos Elephant Print were distributed chairs with the same print of the tennis, a limited edition and numbered.
My role: Creative direction and graphic design for all installation, activation planning and research.
My role: Creative direction and graphic design for all installation, activation planning and research.
