About:
As main highlights, participants were immersed in the worlds of their favourite series through engaging experiences: they could visit the Kwik-E-Mart from The Simpsons, uncover clues left by Michael Scofield from Prison Break, test their strength to see how much they resembled a villain from The Walking Dead, or face zombies from the series in an exclusive augmented reality game. For the Mars series, we created an interactive challenge where groups of friends had five minutes to unlock the hatch of a spaceship ready to explode.
As main highlights, participants were immersed in the worlds of their favourite series through engaging experiences: they could visit the Kwik-E-Mart from The Simpsons, uncover clues left by Michael Scofield from Prison Break, test their strength to see how much they resembled a villain from The Walking Dead, or face zombies from the series in an exclusive augmented reality game. For the Mars series, we created an interactive challenge where groups of friends had five minutes to unlock the hatch of a spaceship ready to explode.
But how could we convey the freedom and exclusivity that FOX PREMIUM offered? We designed a modular structure that allowed participants to choose their favourite series and customize their experience with clothes and props to create stunning photos.
The FOX stand at CCXP 2017 became one of the most visited and talked-about attractions at the event. It received significant media coverage, being recognized as one of the most coveted experiences of the edition.
My Role:
• Conceptualized and designed the entire project alongside an architect.
• Planned creative experiences for each section (Prison Break, The Simpsons, The Walking Dead, Mars, and Vikings).
• Developed graphic designs for all materials and digital designs for interactive screen elements.
