CTA CONFERENCE 2019 - VANCOUVER
CTAConf 2019, hosted by Unbounce, was designed to elevate marketers’ skills by focusing on “Marketing IQ.” It brought together over 1,000 global marketing professionals in Vancouver, featuring top speakers who explored six essential marketing elements—like design for user engagement, data-driven strategies, and creative storytelling. This single-track event ensured attendees gained actionable insights to implement immediately.
My Role and Contributions
As Lead Visual Designer, I was responsible for the entire visual concept for CTAConf 2019, designing across multiple formats including digital assets, social media, and editorial layouts for the conference magazine. The vision encompassed visually engaging themes that aligned with the conference’s marketing goals and made complex ideas digestible through clear, attractive design.
Opening Video Design
For the conference’s opening video, I conceptualized the visual guidelines, crafted the storyboard, and designed the 3D models, collaborating closely with an animation studio to ensure the final piece aligned with the conference’s themes. This collaborative effort led to a dynamic opening sequence that set an engaging tone for the event.
