NBA took advantage of the Olympic Games in Rio de Janeiro to bring to locals and tourists the NBA House - an open space to the public that gathered some of the basketball world and the entertainment basketball experience with a lot of technology and interactivity The traditional began in the London Olympics and two editions took place in Madrid during the World Basketball Championship (2014) and in New York during the All Stars Weekend (2015).
My role: Graphic and digital design direction, 3D simulations, UX design for digital activations and creative planning.
