
Project Overview
With AI on the rise and a new smart landing page builder coming into the market, Unbounce saw the opportunity to create a new category within marketing called Conversion Intelligence.
"Conversion intelligence is pairing your marketing IQ with AI to identify and act on conversion opportunities you normally can't see on your own. This is the fastest way to build relevance and increase your chance of getting every visitor to convert."
"Conversion intelligence is pairing your marketing IQ with AI to identify and act on conversion opportunities you normally can't see on your own. This is the fastest way to build relevance and increase your chance of getting every visitor to convert."
The design challenge was to find a theme that could help us represent this concept to our audience and use it for our different marketing applications. We call this visual theme the CI Universe.





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